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Mastering B2B Sales
for founders

How to Sell When You're the Product, the Strategy, and the Whole Company

You’ve built something great—or you're about to.


Now comes the hard part: selling it.

Most founders underestimate how essential (and learnable) B2B sales is. They delay it, outsource it, or avoid it altogether—until they’re out of runway or realize that investors, partners, and customers all want the same thing: traction.

This course is built for founders, by people who’ve been there. It won’t teach you how to cold call like a rep—it will show you how to close your first customers, build strategic partnerships, and design a sales system that scales with your startup.

3-day

onsite training

Three days of practical, hands-on learning

International standard

Aligned with global best practices

Certificate for completion

Proof of your accomplishment

Next edition

Get in touch

What You'll Learn

How to sell without sounding “salesy” – especially if you're a technical or product-oriented founder

How to build trust with decision-makers and handle objections confidently

How to sell while still building—and avoid burning out

How to identify and qualify the right B2B customers (instead of chasing the wrong ones)

How to run sales conversations that close deals—even if you’ve never sold before

How to craft offers that convert, even when you don’t have a brand yet

How to create a repeatable sales process you can later hand off to your team

Who Should Attend?

This program is ideal for:
 

  • You’re a solo founder or early-stage team with no dedicated salespeople

  • You know sales is important, but you don’t know where to start

  • You’re tired of waiting for “organic growth” and want to take control of revenue

  • You want to raise money, grow faster, or just get your first 10 B2B customers

Presented by

Oggy Vasilev

Ognyan Vasilev

Ex SalesForce, ex-BCG, ex-Accenture

As part of the sales organization of the fastest-growing company in the IT history (Salesforce), Oggy has been supporting strategic customers delivering $450 M in revenue. 

 

He mentors startups on sales and pricing topics at Harvard Business School, Xpreneurs, and other world-class organizations.

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Program Highlights

World-class best practises
 

Learn methodologies and techniques used by leading global companies

Practical hands-on exercises

Turn knowledge into practical skills and abilities that you apply daily

Mindset & productivity boosters

Develop a results-driven mindset and boost productivity to achieve your sales goals

Program structure

The B2B Sales Excellence program will help participants master the critical stages of the sales process, equipping them with the tools, strategies, and mindset needed for success:

1. Foundations of Sales
 

Gain a clear understanding of the core principles of B2B SaaS sales, focusing on relationship-building, value creation, and aligning your efforts with the right buyer personas and customer profiles.

2. Planning & Prospecting

Learn to develop effective account plans, identify high-potential prospects, and implement proven strategies for reaching your ideal customers through both inbound and outbound methods.

3. Engagement & Meetings

Discover how to prepare for and conduct impactful sales meetings by uncovering client needs, building trust, and presenting tailored solutions that address real business challenges.

4. Building Relationships

Understand how to navigate complex sales environments by engaging key stakeholders, nurturing champions, and building compelling business cases that drive decisions forward.

5. Negotiation & Closing

Master the art of handling objections, negotiating value beyond price, and using proven techniques to close deals with confidence and clarity.

6. Post-Sale Strategies
 

Explore how to follow up effectively, deliver a seamless onboarding experience, and ensure customer success to drive long-term loyalty, retention, and referrals.

7. Personal Development

Build the resilience, communication skills, and professional habits needed to stay motivated, productive, and continuously advance your sales career.

What will you get?

  • Real scripts, tools, and frameworks to use immediately
     

  • Confidence to lead sales conversations with real decision-makers
     

  • A clear, step-by-step path to closing your first (or next) B2B deals
     

  • Momentum—and a mindset shift around sales as a growth lever, not a chore

You don’t need a sales background. You need a system, confidence, and a customer list.

We’ll help you build all three.

 

👉 Apply now and start selling like the founder your startup needs.

Regular Price

*€1990

*VAT Included

Discounts:
The ScaleUp Club members: 20% discount*
Special price for Academy alumni: 5% discount*
Groups of three or more people: 20% discount*

*The discount is applied to the regular price and cannot be combined with the early bird discount.


Any questions? Fill out the form below and a member of our team will get in touch! 
Or write to us at info@revenuesfactory.com


 

Watch a webinar on

How to Qualify a Customer

Webinar how to qualify a customer

What our clients say

Todor Madzharov

Todor Madzharov

Co-founder at MEAVO

"Oggy’s training was exactly what our team needed to step back, align on our sales approach, and develop a structured strategy for moving forward. He created a highly engaging and interactive environment where our team was able to identify gaps, refine our messaging, and build a strong upselling strategy together.
One of the biggest takeaways was how the training helped us see sales from the customer’s perspective—what they truly value and how we can position ourselves more effectively. By the end of the session, our team was on the same page about how to communicate our value proposition, maximize upsell opportunities, and drive larger deals.
If you’re looking for a sales trainer who can bring your team together, challenge existing thinking, and guide them to build a strategy that works, Oggy is the right person for the job."

Aleksandar Tsvetanov

Aleksandar Tsvetanov

CEO at Smart Business Soft Ltd.

"I would like to express my sincere gratitude to Oggy Vassilev and The Revenues Factory team for the outstanding training they provided.

I was truly impressed by Oggy’s professionalism, deep expertise, and hands-on approach in delivering invaluable lessons on sales and business strategies.

From the very first session, it was clear that this training was different—I immediately knew I wanted to go through all the other programs as well. Oggy is not only an exceptional trainer but also a highly experienced professional who seamlessly combines sales theory with real-world examples from various industries.

One of the most valuable aspects of the training was the personalized analysis of our businesses and the specific, actionable guidance on improving our sales processes. Additionally, the role-playing exercises based on real customer scenarios helped us prepare for real-life sales challenges and high-stakes negotiations.

I highly recommend The Revenues Factory and Oggy Vassilev to anyone looking to refine their sales skills, master negotiation techniques, and develop high-impact sales strategies."

Alexander Chikalanov PhD

Alexander Chikalanov PhD

Founder and CTO at Virtech Ltd.

"Participating in Mastering Business Value Selling and pricing – Get Ready for an Exciting Experience! for the sales training with hands-on exercises was transformative.
The blend of theory and practical application kept me engaged throughout, allowing me to implement new strategies immediately. I've seen a significant improvement in my sales approach and confidence.
Highly recommended for anyone looking to elevate their sales skills."

Aneta Kostova

Aneta Kostova

B2B Benefits Sales and Consulting at Re:benefit

"Having the common sales attitude can maybe lead to closing the deal but not necessary growing your business. I am glad to be part of the startup ecosystem and having the chance to open my horizon to better communication and engagement with executives. Thank you Revenues Factory for creating such inspirational C-level sales and engagement masterclass. It has been a privilege to meet all of you, amazing people and share stories, tips and tricks, as well as challenge ourselves for growth.

Don’t hesitate to contact The Revenues Factory to boost your business and people’s growth!"

Ivet Vidinova

Ivet Vidinova

VP Strategic Customers at Dronamics

"The Revenues Factory’s C-Suite Sales Training equipped me with more confidence and skills to engage and close deals with executive decision-makers.
The expert coaching and hands-on approach made the learning experience both practical and impactful.
I highly recommend it to anyone looking to elevate their sales career or to master enterprise sales."

Gergana Nevyanova

Gergana Nevyanova

Founder and Managing Director, Aspire Bulgaria Foundation

"Oggy is one of the most exceptional professionals I have met in the field of sales education and training. His dedication to excellence, deep expertise, and hands-on approach make him a game-changer for anyone looking to master the art of sales. He doesn’t just teach theory—he brings real-world experience, practical frameworks, and engaging role-plays that allow participants to apply what they learn immediately. His passion for continuous learning and knowledge-sharing is truly inspiring, but what sets him apart the most is his infectious energy and ability to simplify complex sales strategies into actionable techniques. If you’re looking to sharpen your sales skills and close deals with confidence, I highly recommend working with Oggy!"

Nelly Kasabova

Nelly Kasabova

Marketing Communications and Public Relations at Schwarz IT

"Thank you, Revenues factory, for this outstanding opportunity to being part of the exceptional sales education! The schedule was well structured, and the content was both comprehensive and engaging. Oggy demonstrated profound expertise and passion for the subject. The interactive sessions and practical exercises were invaluable. The sales aikido technique was mind-blowing!
I highly recommend this program to anyone seeking to enhance their skills and knowledge in this field of sales. The dedication and commitment of Oggy and Rumen to delivering a top-notch educational experience are truly commendable."

Denislav Dimitrov

Denislav Dimitrov

Head of Infrastructure & Operations at Schwarz IT

"During our company management teambuilding event, Oggy delivered an engaging and highly effective training session on Sales Judo, making it a standout part of the day. His energy and enthusiasm were contagious, keeping the team fully engaged and inspired throughout the session. By sharing practical examples from his own experience, he made complex sales techniques relatable and easy to apply. His sense of humor and positive attitude created a lively and enjoyable atmosphere, fostering both learning and camaraderie among the team. Overall, his dynamic approach and practical insights added immense value to the teambuilding experience."

Elena Mena

Elena Mena

Strategy & Marketing at National Archives Corp.

"Ognyan’s approach as a lecturer is unmatched - his real-time examples and engaging role-plays made every session dynamic and practical. He leads the participants through an interactive experience, which allows everyone to work on his own case and get clarity on the next steps to take. I gained not only knowledge, I developed skills that I can apply in different real life situations."

Viktoria Dotcheva

Viktoria Dotcheva

Product Marketing Manager at Amadeus

"Oggy’s leadership & value-based selling training was top notch! I am quite into the topic and often find myself in such trainings (or delivering them) across my work in different countries and corporations around Europe - I can easily say this was one of the most useful I have seen. Yes, the theory part was super engaging was but the way he helped us immediately put it in practice was gold! He helped us put ourselves in an entrepreneur shoes having to make tough choices, having to consider the best way to position a though situation and how to create the most value in a challenging situation. Highly recommend him and his team!"

Kiril Dimitrov

Kiril Dimitrov

Head of Workplace Services at Schwarz IT Bulgaria

"I was thoroughly impressed with the workshop led by Oggy Vasilev. It provided a comprehensive and practical framework for enhancing sales skills, from initial planning and relationship building to effectively closing deals. The content was highly relevant and actionable, offering valuable insights for sales professionals, entrepreneurs, and business leaders alike.
What truly elevated the experience was Oggy's leadership. His expertise in sales strategy and go-to-market, coupled with his background at Salesforce and mentorship experience at prestigious institutions like Harvard Business School, shone through in every session. Oggy's ability to translate complex concepts into easily digestible strategies was remarkable. He provided real-world examples and practical exercises that made the learning process engaging and impactful. His insights into building lasting relationships, understanding buyer personas, and closing high-value deals were invaluable.
I particularly appreciated the focus on practical application. The course not only provided theoretical knowledge but also equipped us with the tools and techniques to immediately implement what we learned. Thanks to Oggy's guidance and the well-structured curriculum, I feel significantly more confident in my ability to drive impactful results and contribute to revenue growth. I highly recommend this course, especially for those seeking to refine their approach to B2B sales under the expert guidance of Oggy Vasilev."

Vladimir Hristov

Vladimir Hristov

Business Owner at VEYA Properties

"Oggy‘s structured approach to sales is both insightful and highly practical. His ability to break down complex strategies into actionable steps makes his guidance invaluable for anyone looking to apply world-class sales techniques to real-world scenarios and achieve tangible results."

Nikola Kalev

Nikola Kalev

Founder at Insights Hive

"Ognyan’s mentorship is on a completely different level—his situational coaching and real-life examples bring world-class sales strategies to life. Every session provided practical, actionable insights that have elevated how I handle follow-ups, close deals, and navigate complex sales scenarios with confidence."

Upcoming sessions

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