Mastering executive
engagements & selling
C-Suite engagement for strategic impact
Engaging with executives goes beyond a simple pitch - it requires trust-building, value demonstration, and navigating complex decision-making processes. Many struggle to develop the right approach to influence C-suite stakeholders effectively.
This course equips you with the skills and strategies to confidently engage executives, positioning yourself as a trusted advisor and driving strategic outcomes.
2-day
onsite training
Two days of practical, hands-on learning
International standard
Aligned with global best practices
Certificate for completion
Proof of your accomplishment
Next edition
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Feb 25-26, 2025
Sofia, Bulgaria
What You'll Learn
Who Should Attend?
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Account executives ready to engage and influence C-suite executives for higher-level sales
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Sales managers aiming to equip their teams with the skills to engage and close C-suite deals
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Founders looking to confidently engage executives and drive strategic business outcomes
Presented by Ognyan Vasilev
Ex SalesForce, ex-BCG, ex-Accenture
​As part of the sales organization of the fastest-growing company in the IT history (Salesforce), Oggy has been supporting strategic customers delivering $450 M in revenue.
He mentors startups on sales and pricing topics at Harvard Business School, Xpreneurs, and other world-class organizations.
Program Highlights
World-class best practises
Learn methodologies and techniques used by leading global companies
Practical hands-on exercises
Turn knowledge into practical skills and abilities that you apply daily
Mindset & productivity boosters
Develop a results-driven mindset and boost productivity to achieve your sales goals
Program structure
Mastering executive engagements & selling program will empower sales professionals to confidently connect with top-level decision-makers and drive high-impact conversations:
1. Engaging the C-Suite
Learn proven techniques to approach and engage C-level executives, focusing on building credibility, trust, and lasting relationships.
4. Creating Executive-Level Value
Discover how to align your solutions with the strategic goals of senior decision-makers, ensuring every conversation delivers measurable business impact.
2. Storytelling for Impact
Master the art of strategic storytelling to communicate complex ideas in a clear, compelling way that resonates with executive priorities.
5. Driving Outcomes
Confidently navigate executive-level discussions, influence decisions, and advance deals by addressing what truly matters to top leadership.
3. Building Rapport & Trust
​Develop the skills to quickly establish rapport, understand the mindset of C-suite stakeholders, and position yourself as a trusted advisor.
Why Join This Program?
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Gain the confidence to approach and engage C-suite stakeholders with ease
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Learn to address executive needs with targeted, high-impact insights
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Develop lasting, value-driven relationships with key decision-makers to drive results