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Transform Your Sales Approach:
Master Value-Based Selling & Pricing

Elevate your B2B sales by aligning value and pricing effectively

Are you struggling with clients who constantly push for discounts or choose cheaper alternatives?
Do your proposals often go unanswered, leaving you questioning your pricing strategies?

Our specialized training is designed to tackle these exact challenges, empowering you to:​

  • Boost revenue by closing more deals​

  • Confidently justify your pricing without resorting to discounts​

  • Engage clients effectively, reducing the 'send me an offer and disappear' scenario​

  • Stand out against lower-priced competitors by emphasizing unique value

2-day

onsite training

Two days of practical, hands-on learning

International standard

Aligned with global best practices

Certificate for completion

Proof of your accomplishment

Next edition

March 12-13, 2025

Sofia, Bulgaria

You will learn how to

Who Should Attend?

  • Account executives seeking to close deals by communicating value and optimizing pricing
     

  • Sales managers looking to lead their teams with value-based selling and strategic pricing techniques
     

  • Founders focused on driving growth by aligning value and pricing with market needs

Presented by

World-class best practises
 

Learn methodologies and techniques used by leading global companies

Practical hands-on exercises

Turn knowledge into practical skills and abilities that you apply daily

Mindset & productivity boosters

Develop a results-driven mindset and boost productivity to achieve your sales goals

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Ognyan Vasilev

Ex SalesForce, ex-BCG, ex-Accenture

As part of the sales organization of the fastest-growing company in the IT history (Salesforce), Oggy has been supporting strategic customers delivering $450 M in revenue. 

 

He mentors startups on sales and pricing topics at Harvard Business School, Xpreneurs, and other world-class organizations.

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Felix Bühner

Chief Revenue Officer at Ubisense

Felix is a seasoned Chief Revenue Officer (CRO) with an impressive track record in sales leadership and revenue growth. From climbing the ranks in hyperscale startups to leading global sales teams, Felix shares his journey, insights, and tips on thriving in the ever-evolving world of B2B sales. He has successfully scaled businesses and teams 10x, driving transformative growth and building sustainable, repeatable go-to-market strategies.

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Program structure

The Business Value Selling & Pricing program will help sales professionals master value-driven strategies to elevate their sales performance and align solutions with real business outcomes:

1. Selling Value, Not Price

Learn to shift conversations from cost to value by aligning your solutions with the customer’s strategic goals and business impact. Confidently communicate and quantify value propositions to decision-makers.

2. Understanding Stakeholder Needs

Discover what different stakeholders value most, how deals impact their priorities, and tailor your approach to address their specific business challenges.

3. Pricing Strategies That Work

Explore proven pricing approaches that adapt to customer needs while preserving value. Learn to craft flexible, compelling offerings that resonate with your audience.

4. Compelling Proposals & Negotiations

Develop proposals that highlight business impact, prepare for effective negotiations, and navigate discussions to reach win-win agreements.

5. From Agreement to Closing

Master the final stages of the sales process by confidently closing deals, securing commitments, and ensuring a smooth transition for lasting success.

Why Join This Program?

  • Equip your sales team with the skills to handle price objections confidently, turning potential losses into profitable deals.
     

  • Shift the focus from price to value, ensuring clients recognize the unique benefits only your company can provide.
     

  • Enhance your ability to close deals without compromising on price, leading to increased revenue and market share.

Pricing and conditions

Regular price

*€1490

*VAT Included

Discounts:
The ScaleUp Club members: 20% discount*
Special price for Academy alumni: 5% discount*
Groups of three or more people: 20% discount*

*The discount is applied to the regular price and cannot be combined with the early bird discount.

Any questions?
Fill out the form below and a member of our team will get in touch! 
Or write to us at info@revenuesfactory.com
 

Watch a webinar on How to Price your time and sell more effectively

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What our clients say

Todor Madzharov

Co-founder at MEAVO

"Oggy’s training was exactly what our team needed to step back, align on our sales approach, and develop a structured strategy for moving forward. He created a highly engaging and interactive environment where our team was able to identify gaps, refine our messaging, and build a strong upselling strategy together.
One of the biggest takeaways was how the training helped us see sales from the customer’s perspective—what they truly value and how we can position ourselves more effectively. By the end of the session, our team was on the same page about how to communicate our value proposition, maximize upsell opportunities, and drive larger deals.
If you’re looking for a sales trainer who can bring your team together, challenge existing thinking, and guide them to build a strategy that works, Oggy is the right person for the job."

Aleksandar Tsvetanov

CEO at Smart Business Soft Ltd.

"I would like to express my sincere gratitude to Oggy Vassilev and The Revenues Factory team for the outstanding training they provided.

I was truly impressed by Oggy’s professionalism, deep expertise, and hands-on approach in delivering invaluable lessons on sales and business strategies.

From the very first session, it was clear that this training was different—I immediately knew I wanted to go through all the other programs as well. Oggy is not only an exceptional trainer but also a highly experienced professional who seamlessly combines sales theory with real-world examples from various industries.

One of the most valuable aspects of the training was the personalized analysis of our businesses and the specific, actionable guidance on improving our sales processes. Additionally, the role-playing exercises based on real customer scenarios helped us prepare for real-life sales challenges and high-stakes negotiations.

I highly recommend The Revenues Factory and Oggy Vassilev to anyone looking to refine their sales skills, master negotiation techniques, and develop high-impact sales strategies."

Alexander Chikalanov PhD

Founder and CTO at Virtech Ltd.

"Participating in Mastering Business Value Selling and pricing – Get Ready for an Exciting Experience! for the sales training with hands-on exercises was transformative.
The blend of theory and practical application kept me engaged throughout, allowing me to implement new strategies immediately. I've seen a significant improvement in my sales approach and confidence.
Highly recommended for anyone looking to elevate their sales skills."

Aneta Kostova

B2B Benefits Sales and Consulting at Re:benefit

"Having the common sales attitude can maybe lead to closing the deal but not necessary growing your business. I am glad to be part of the startup ecosystem and having the chance to open my horizon to better communication and engagement with executives. Thank you Revenues Factory for creating such inspirational C-level sales and engagement masterclass. It has been a privilege to meet all of you, amazing people and share stories, tips and tricks, as well as challenge ourselves for growth.

Don’t hesitate to contact The Revenues Factory to boost your business and people’s growth!"

Ivet Vidinova

VP Strategic Customers at Dronamics

"The Revenues Factory’s C-Suite Sales Training equipped me with more confidence and skills to engage and close deals with executive decision-makers.
The expert coaching and hands-on approach made the learning experience both practical and impactful.
I highly recommend it to anyone looking to elevate their sales career or to master enterprise sales."

Gergana Nevyanova

Founder and Managing Director, Aspire Bulgaria Foundation

"Oggy is one of the most exceptional professionals I have met in the field of sales education and training. His dedication to excellence, deep expertise, and hands-on approach make him a game-changer for anyone looking to master the art of sales. He doesn’t just teach theory—he brings real-world experience, practical frameworks, and engaging role-plays that allow participants to apply what they learn immediately. His passion for continuous learning and knowledge-sharing is truly inspiring, but what sets him apart the most is his infectious energy and ability to simplify complex sales strategies into actionable techniques. If you’re looking to sharpen your sales skills and close deals with confidence, I highly recommend working with Oggy!"

Nelly Kasabova

Marketing Communications and Public Relations at Schwarz IT

"Thank you, Revenues factory, for this outstanding opportunity to being part of the exceptional sales education! The schedule was well structured, and the content was both comprehensive and engaging. Oggy demonstrated profound expertise and passion for the subject. The interactive sessions and practical exercises were invaluable. The sales aikido technique was mind-blowing!
I highly recommend this program to anyone seeking to enhance their skills and knowledge in this field of sales. The dedication and commitment of Oggy and Rumen to delivering a top-notch educational experience are truly commendable."

Denislav Dimitrov

Head of Infrastructure & Operations at Schwarz IT

"During our company management teambuilding event, Oggy delivered an engaging and highly effective training session on Sales Judo, making it a standout part of the day. His energy and enthusiasm were contagious, keeping the team fully engaged and inspired throughout the session. By sharing practical examples from his own experience, he made complex sales techniques relatable and easy to apply. His sense of humor and positive attitude created a lively and enjoyable atmosphere, fostering both learning and camaraderie among the team. Overall, his dynamic approach and practical insights added immense value to the teambuilding experience."

Elena Mena

Strategy & Marketing at National Archives Corp.

"Ognyan’s approach as a lecturer is unmatched - his real-time examples and engaging role-plays made every session dynamic and practical. He leads the participants through an interactive experience, which allows everyone to work on his own case and get clarity on the next steps to take. I gained not only knowledge, I developed skills that I can apply in different real life situations."

Viktoria Dotcheva

Product Marketing Manager at Amadeus

"Oggy’s leadership & value-based selling training was top notch! I am quite into the topic and often find myself in such trainings (or delivering them) across my work in different countries and corporations around Europe - I can easily say this was one of the most useful I have seen. Yes, the theory part was super engaging was but the way he helped us immediately put it in practice was gold! He helped us put ourselves in an entrepreneur shoes having to make tough choices, having to consider the best way to position a though situation and how to create the most value in a challenging situation. Highly recommend him and his team!"

Kiril Dimitrov

Head of Workplace Services at Schwarz IT Bulgaria

"I was thoroughly impressed with the workshop led by Oggy Vasilev. It provided a comprehensive and practical framework for enhancing sales skills, from initial planning and relationship building to effectively closing deals. The content was highly relevant and actionable, offering valuable insights for sales professionals, entrepreneurs, and business leaders alike.
What truly elevated the experience was Oggy's leadership. His expertise in sales strategy and go-to-market, coupled with his background at Salesforce and mentorship experience at prestigious institutions like Harvard Business School, shone through in every session. Oggy's ability to translate complex concepts into easily digestible strategies was remarkable. He provided real-world examples and practical exercises that made the learning process engaging and impactful. His insights into building lasting relationships, understanding buyer personas, and closing high-value deals were invaluable.
I particularly appreciated the focus on practical application. The course not only provided theoretical knowledge but also equipped us with the tools and techniques to immediately implement what we learned. Thanks to Oggy's guidance and the well-structured curriculum, I feel significantly more confident in my ability to drive impactful results and contribute to revenue growth. I highly recommend this course, especially for those seeking to refine their approach to B2B sales under the expert guidance of Oggy Vasilev."

Vladimir Hristov

Business Owner at VEYA Properties

"Oggy‘s structured approach to sales is both insightful and highly practical. His ability to break down complex strategies into actionable steps makes his guidance invaluable for anyone looking to apply world-class sales techniques to real-world scenarios and achieve tangible results."

Nikola Kalev

Founder at Insights Hive

"Ognyan’s mentorship is on a completely different level—his situational coaching and real-life examples bring world-class sales strategies to life. Every session provided practical, actionable insights that have elevated how I handle follow-ups, close deals, and navigate complex sales scenarios with confidence."

Upcoming sessions

Mastering Executive Selling

22-23.04.2025

Sofia

Bulgarian

Mastering Executive Selling

18-19.06.2025

Sofia

Bulgarian

Mastering B2B Sales: From Planning to Closing

28-30.05.2025

Sofia

English

Mastering B2B Sales
for founders

Get in touch

Sofia

English

Mastering Business Value Selling

16-17.06.2025

Sofia

English

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